So, what is Integrated Marketing communications?
According to the American Marketing Association, it is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” The key words are “relevant” and “consistent.” As an outside, objective marketing partner, we leverage our extensive services to help our clients communicate consistently with all audiences. We offer more in-house services than most agencies and this, combined with our solid and trusted community of outside suppliers give us the unique ability to create truly integrated campaigns.