August 2007 -
Ryden PR helps attract record crowds to
local festival

The Colorado Dragon Boat Festival hired Ryden & Associates to promote the 2007 festival with a targeted public relations campaign. The festival, in its seventh year held at Sloan’s Lake Park in Denver on July 28-29 enjoyed record crowds (approximately 100,000) this year, in great part due to the extensive coverage by local and statewide media.  The PR campaign generated 20 major TV hits, 35 newspaper and magazine hits, 30 web hits and 70 print and web calendars, for a total value of approximately $337,000.

For more information on the Colorado Dragon Boat Festival click here.